About Us

Hey I am Jonas, I’m happy to tell you and share my Fashion and Healthy Living journey here in the hope that more people will choose conscious Living and beautiful clothing.

I’m Jonas, a self-taught fashion lover who discovered that style and sustainability aren’t opposites – they’re partners. What began as questioning why my favorite pieces fell apart so quickly became a deep dive into slow fashion, ethical production, and the brands brave enough to do things differently.

My Mission

Through xtracharm, I share real experiences with sustainable fashion – the wins, the challenges, and everything in between. I believe that choosing conscious fashion shouldn’t mean sacrificing style, and I’m here to prove that beautiful, well-made pieces that align with your values are not only possible, they’re everywhere once you know where to look.

What You’ll Discover

Here on xtracharm, I explore sustainable fashion through honest reviews, brand discoveries, styling tips for conscious wardrobes, and the stories behind the clothes that are changing the industry. From vintage finds to innovative eco-materials, from capsule wardrobe basics to statement pieces that spark conversations.

Join the Movement

When I’m not hunting for the perfect sustainable piece or testing out a new eco-friendly brand, I’m connecting with fellow conscious fashion lovers who believe that what we wear matters. Because fashion is personal, but its impact is collective.